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The post Up to 50% Off Desk Accessories & Organizers at World Market! appeared first on The Krazy Coupon Lady.

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MGM Resorts International’s decision to file lawsuits against the victims of last year’s Las Vegas shooting is without legal precedent and could be on shaky ground, according to several attorneys quizzed by the Law.com website this week.

MGM Resort’s bid to avoid liability for the Las Vegas shooting has caused a furor on social media this week, with calls to boycott its properties, but there could be holes in its legal argument, lawyers have said. (Image: YouTube)

MGM is not seeki
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ng money from the victims but is looking to absolve itself from liability by moving litigation from local to federal courts and claiming an obscure federal terrorism law protects it against claims for damages.

The casino and entertainment giant owns the Mandalay Bay — from which shooter Stephen Paddock fired indiscriminately on a crowd at a country music festival below — and the site where the country music event was held. Fifty-eight people were killed and more than 800 injured in the worst mass shooting in recent US history.

The Las Vegas Review-Journal reported on Tuesday that MGM had sued “over 1,000” people who were injured or who had lost loved ones in the massacre. But according to Law.com, the actual figure is closer to 2,500, with lawsuits filed in federal courts in Nevada, California, Alaska, Arizona, Florida, Nevada, New York, Texas, and Utah.

Lawyers Stunned
Social media has been having its say on the lawsuits, and the hashtag #boycottMGM has been trending on Twitter, but on Thursday, it was the legal community’s turn to react.

Law.com reports that many lawyers were “stunned” by the situation. “They’re trying to create a federal case where there’s no federal case,” said one. Breaking with longstanding legal tradition, some even brought up the ethical dimension.

Meanwhile, Dismas Locaria, a partner at Venable in Washington, D.C., noted that MGM’s defense and its citation of the Safety Act was unprecedented.

As far as I know, this is the very first time the Safety Act has been tested,” he said. “It’s definitely gotten a lot of people’s attention in my industry. We’re actively watching what happens here. But it’s all new ground, candidly.”

The Safety Act is a post 9/11 law that offers liability protection to a company that uses anti-terrorism services or technology to “help prevent and respond to mass violence.” The security firm MGM hired for the country music festival was approved by the Department of Homeland Security (DHS).

Flaw in MGM’s Argument?
But to Robert Eglet, who is representing some of the victims, MGM is abusing the spirit of the law.

“The act was a response to the terrorist attack of September 11, 2001, to encourage companies to get into the business of developing anti-terrorism technology,” he wrote in response to MGM’s motion to dismiss his clients’ case in Nevada. “It was not designed to limit the liability of a hotel that, despite prior incidents, affirmatively assisted a gunman to shoot out of its window at people below.”

Locaria believes that for MGM’s defense to succeed the Las Vegas shooting would have to be designated an act of terrorism by the DHS — and it hasn’t been.

“I’m not certain how they’re going to get over that hurdle,” he said. “I’m a little confused by that myself.”


The post MGM Las Vegas Shooting Victim Lawsuits Leave Legal Community Incredulous appeared first on Casino.org.

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"I watched as they didn't flinch when he reached out to touch their faces and arms. They took his hand and tried so hard to communicate with him, to no avail."

The post Flight Attendants Don’t Flinch as Blind Man Grabs Their Faces & Arms—Then a 15-Yr-Old Girl Does Something Remarkable appeared first on Faithit.

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A few weeks ago, your inbox was probably stuffed with GDPR emails. Mine was.

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. Some thanked us for being loyal subscribers. Some begged us to stay subscribed. Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make mil
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lions of dollars using their tools.

A few warned we’d never get another email (please, say it ain’t so) unless we took action.

I even got an email from my mom asking if I knew anything about “this whole GDPR thing.” Bottom line, inboxes were flooded.

On the bright side, the onslaught means companies viewed the new law as an opportunity to reevaluate their business processes, work out a GDPR-compliance plan with their legal teams, and reaffirm audience interest in their content. On the not-so-bright side, some companies simply blasted out emails to anybody they could scrape from their databases. That’s never a great practice – and might have violated the law that prompted the email in the first place.

I’m not a lawyer. I am not giving legal advice on GDPR compliance (if you’re concerned about that, work with your company’s legal team).

Instead, I’m using the torrential GDPR outpouring to illustrate some do’s and don’ts for email marketing.

Use the flood of #GDPR emails as an opportunity to rethink your #email marketing, advises @jphautomation.Click To Tweet
HANDPICKED RELATED CONTENT: How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction
Don’t include a CTA that leads to a dead (or wrong) end
One email I received included a call to action with these options:

Stay subscribed
Change preferences
Opt out

I clicked opt out and landed on a page with no opt-out option. I left all checkboxes blank and submitted the form. Then I received a thank you … for opting-in. What?

Do explain in the subject line the action required
If you require someone to take an action, emphasize the action in the subject line. “: GDPR” or “ Please Confirm Your Subscription.”

If you have an engaged audience (or audience segment) that reacts well to catchy non-specific subject lines, you can try that approach. But, for less engaged segments, clarity around the action makes sense. That’s why segmenting your engaged vs. unengaged audience is critical.

I’ve received numerous emails with content reading, “If you like hearing from us …,” or “let us know what you would like to read.” And I’ve been asked, “Are you still interested in us?” OK, but don’t you already have a sense of my interest or my historic engagement?

Your audience members who haven’t acted on your emails in the past will remain unmoved by a GDPR-related message. Instead of focusing on the less engaged, let your creative juices flow with your engaged audience. This is the audience you likely want to keep in your database.

Focus on engaged #email audience to ensure they recommit to your database. Forget non-engaged. @jphautomationClick To Tweet


8 Copywriting Techniques to Boost Email Conversions
5 Steps to Improving Subscriber Data for More Personalized Emails

Do use a consistent, recognizable “from” address
I didn’t recognize many of my GDPR-notice senders. Be consistent, especially because many people are white-listing sender addresses. Stick with the email distribution address that’s worked in the past.

Also, I get nervous when I receive an email from an individual (I don’t know) asking me to take an important action. In a world of phishing attacks and hackers, assume your audience is as skeptical as I am.

Don’t send multiple requests too close together
Most of the emails I received were either “review a privacy policy” or “stay or confirm subscriptions,” and sometimes companies sent both emails. Why not combine the request? Assuming you’re truly sending a confirm-your-subscription email to a previously consenting subscriber, asking the recipient to review a privacy policy link could be simply a secondary notification in the same email.

Do design a consistent experience
I’m a stickler for consistency. If you create a themed email with a pretty HTML design, see that design all the way through. Landing pages, return pages, and confirmation emails should have the same look even if it incorporates a slightly toned-down flare. That shows the recipient your process/request is well thought out and quickly connects to the path you want that person to take.

HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On
Do act promptly after response
If you email a forewarning that if they don’t act, they will be removed/unsubscribed from your database, the next logical step would be to follow through promptly. If somebody responds by opting to receive emails about your newsletter, think twice about sending emails about webinars or events. Remember, every non-requested email in a person’s inbox is one more reminder they can unsubscribe or mark it as spam.

Every non-requested #email is one more reminder to unsubscribe or mark it as spam, @jphautomation. Click To Tweet
These email tips are common-sense ideas that work well with or without the GDPR mandate. New regulations and laws can force us to reevaluate how we conduct ourselves as businesses and data processors, but ultimately that review can lead to better relationship-building between us and our “true” subscribers.

HANDPICKED RELATED CONTENT: GDPR: The Biggest Gift to Content Marketers in a Decade
Content Marketing Institute invites you, one of our engaged readers, to grow your relationship with thousands of your fellow content marketers and to learn from some of the brightest in the field. Register today for Content Marketing World Sept. 4-7 using code BLOG100 to save $100.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post 6 Great Email Lessons From the GDPR Deluge of 2018 appeared first on Content Marketing Institute.

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