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The Complete Guide to Search Engine Optimization ( SEO) sets out to demystify SEO by walking you through simple tried-and-tested techniques that everyone can follow in a fun and informative way.

This guide teaches you how to make your website highly visible to leading Search engines like Google, Bing and Yahoo. You work hard to create all your your digital content. This guide shows you exactly how structure that content to drive customers to all the great stuff you offer. With these easy to follow search engine marketing techniques you can ensure your website, social media and video content work really hard for you, driving the results you deserve.

You will learn how to:

>Understand search engines, and how they view and organize the web so you can build an effective SEO keyword strategy for your business.

>Research your best keyword/phrases with a whole suite of free tools to help choose the most effective and valuable ones for your site.

>Analyze your competitor’s pages to understand how they top organic rankings and then structure your website so it’s a search phrase magnet for lucrative online prospects.

>Use page titles, page structure, images and meta tags effectively on every page and deploy the latest technologies for marking up your site code so it can be logically understood by leading search engines.

>Optimize your images so they help you get found.

>Use Video SEO to promote your business online for free to huge untapped audiences hungry for video content.

>Utilize social media messaging techniques to turbo charge your online visibility via Twitter, Facebook and ‘Google+

Brought to you by the team behind the highly acclaimed Itunes top 20 ‘Digital Marketing Podcast’. This book is the ideal guide for anyone online who needs to better understand or deploy effective SEO strategies for personal or business activities.